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Red Crown

Red Crown is a fictional concept label.

RC-01 Strand · Concept season 01

Movelike youown it.

Engineered knit, a rockered foam sole and a fit you finish yourself: footwear designed to get out of your way.

Red Crown Strand in Bone and Signal red

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  • 01

    Engineered knit

    One piece, no rubbing seams.

  • 02

    Signature tape

    Locks the midfoot and heel.

  • 03

    Rockered sole

    Rolls heel to toe.

The line-up

Four ways in

One shared runner, four very different moods. Same idea every time: less shoe, more you.

View all 8 styles

Built in layers

Five parts.
No excess.

Every Red Crown shoe is made from the same five layers. Each one has a single job, and each one is yours to colour.

Strand with the upper highlighted
01
Upper
  1. 01 · Upper

    One continuous knit

    The upper is knitted as a single piece: denser where the foot needs hold, more open where it needs air, and without stitched seams to rub.

  2. 02 · Tape & heel

    The tape that holds the fit

    Two bonded bands cross the midfoot and a tape trim wraps the heel. They lock the fit, and they are the detail you will recognise from across the street.

  3. 03 · Midsole

    A rockered platform

    The foam midsole curves up at the toe and bevels at the heel, so each step is designed to roll through as one motion.

  4. 04 · Outsole

    Rubber only where it counts

    Rubber covers the contact zones and stops there. Less material underfoot keeps the shoe light and lets it flex where your foot does.

  5. 05 · Laces

    Round laces, reinforced eyelets

    Soft round laces run through reinforced eyelets, so the lacing pulls evenly from the toe to the collar and stays tied.

Build your pair

Your pair.
Your rules.

Pick a colour for each of the five zones, from the knit upper to the laces, and watch the shoe change as you go. Start from a preset or from scratch.

Try a preset

Start building
The Signal preset rendered on the Red Crown runner

Our approach

Less, but louder.

Four principles behind every pair, from the first sketch to the last eyelet.

Read the approach